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Case Study: FirstClub

FirstClub : Quality in Minutes

Case Study: FirstClub : Quality in Minutes

Overview

You’ve just raised the bar for your groceries. India’s only quality-first grocery app for those who care about what they eat. It currently has 500,000+ downloads on Google Play and a 4.7★ rating.

Challenge

  • Translating a strong brand into a fast, conversion-focused mobile experience

  • Helping users discover products quickly across a growing catalog

  • Shipping a Play Store–ready Android app with reliable day-to-day performance

Solution

  • Designed and developed a production Android app published on Google Play

  • Built clear navigation and product discovery flows aligned with the brand

  • Optimized layouts for mobile screens with performance and reliability in mind

  • Supported store listing assets, screenshots, and launch readiness

Key Features

  • You’ve just raised the bar for your groceries.

  • Welcome to FirstClub. India’s only quality-first grocery app for those who care about what they eat.

  • Shop with confidence knowing every product is carefully selected for quality, transparency, and value.

  • Only the best quality fruits, veggies, milk, paneer, curd, rice and more!

  • From fruits and vegetables to dairy and staples like atta, batter and oils.

Impact

FirstClub : Quality in Minutes helps customers engage with the brand on mobile — combining a polished UI with a practical shopping experience that supports discovery and growth on the Play Store.

“Built for the Play Store. Designed for real users.”

What we used
12 tools

Tech stack

Tools and platforms that powered design, build, and delivery for this project.

  • Android used in this Ideal e Designs case study

    Android

    01
  • AWS used in this Ideal e Designs case study

    AWS

    02
  • Docker used in this Ideal e Designs case study

    Docker

    03
  • Figma used in this Ideal e Designs case study

    Figma

    04
  • Flutter used in this Ideal e Designs case study

    Flutter

    05
  • GitHub used in this Ideal e Designs case study

    GitHub

    06
  • GraphQL used in this Ideal e Designs case study

    GraphQL

    07
  • MongoDB used in this Ideal e Designs case study

    MongoDB

    08
  • Next.js used in this Ideal e Designs case study

    Next.js

    09
  • Node.js used in this Ideal e Designs case study

    Node.js

    10
  • PostgreSQL used in this Ideal e Designs case study

    PostgreSQL

    11
  • React used in this Ideal e Designs case study

    React

    12
Visuals

Project images

FirstClub : Quality in Minutes project screenshot — Ideal e Designs portfolio case study
FirstClub : Quality in Minutes project screenshot — Ideal e Designs portfolio case study
FirstClub : Quality in Minutes project screenshot — Ideal e Designs portfolio case study
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