Growth & Marketing

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Growth & Marketing

Service Overview

Our Growth & Marketing services help you acquire users, improve retention, and scale revenue. We combine analytics, experimentation, and channel strategy so growth is measurable and repeatable.

From App Store Optimization and performance tracking to user feedback loops and growth campaigns, we work with you to define goals, metrics, and tactics that fit your product and stage.

We focus on sustainable growth—building funnels and habits that last, not one-off campaigns.

Problems This Service Solves

  • Low visibility and installs

    We improve ASO and acquisition channels to increase organic and paid installs.

  • Unclear what drives growth

    We set up analytics and experiments to identify levers.

  • Product and marketing misalignment

    We align messaging, positioning, and product with user feedback and data.

Detailed Features and Capabilities

  • App Store Optimization

    Keyword research, metadata, and creative testing for stores.

  • Analytics and performance tracking

    Events, dashboards, and attribution.

  • User feedback and iteration

    Surveys, interviews, and product iteration loops.

  • Growth strategy and campaigns

    Channel strategy, experiments, and campaign execution.

Step-by-Step Process

  1. 1

    Goals and baseline

    Define goals and current metrics.

  2. 2

    Strategy and tactics

    Prioritize channels and experiments.

  3. 3

    Execute and measure

    Run campaigns and track results.

  4. 4

    Iterate

    Double down on what works; improve or stop what doesn’t.

Tools, Technologies, and Methodologies Used

Analytics

  • GA4
  • Mixpanel/Amplitude
  • Custom dashboards

Growth

  • ASO tools
  • A/B testing
  • Attribution

Benefits for Businesses

  • More installs and signups
  • Data-driven decisions
  • Repeatable playbooks
  • Product and marketing alignment

Use Cases and Industry Applications

  • Mobile apps

    ASO and paid user acquisition.

  • SaaS

    Trial conversion, retention, and expansion.

  • Marketplaces

    Supply and demand growth and activation.

Case Study

ASO and retention for a mobile app

Challenge

App had low discoverability and high churn after install.

Solution

We improved ASO, set up analytics and cohorts, and ran retention experiments.

Outcome

Organic installs and Day 7 retention improved; CAC decreased.

Pricing Models (General Ranges or Plans)

Growth audit

Contact

Review and recommendations.

Ongoing growth

Contact

Retainer for strategy and execution.

Campaign support

Contact

Design and run specific campaigns.

Frequently Asked Questions

Why Choose Us

  • Data and experimentation focus
  • ASO and acquisition experience
  • Product and marketing alignment
  • Sustainable growth practices

Accelerate your growth

Share your product and goals and we’ll propose a growth plan.

LET'S COLLABORATE

LET'S WORK TOGETHER

Get In Touch

+91-9382156026

info@idealedesigns.com

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