Service Overview
Strategy & Consulting at Ideal e Designs helps organizations turn vision into actionable roadmaps. We combine market insight, product thinking, and technical feasibility to define what to build, for whom, and in what order.
Our consultants work alongside founders, product leaders, and C-level executives to validate assumptions, prioritize initiatives, and design go-to-market strategies that reduce risk and accelerate time to value.
Whether you are pre-product, scaling an existing product, or pivoting, we provide the clarity and structure needed to make confident decisions and align teams around a shared direction.
Problems This Service Solves
Unclear product direction and scope creep
Teams often struggle with undefined priorities, leading to scope creep, delayed launches, and wasted effort. We help define a clear product vision, North Star metrics, and a phased roadmap so everyone knows what matters most.
Misalignment between business goals and technical execution
When business and engineering speak different languages, projects stall. We bridge the gap by translating business objectives into technical requirements and ensuring architecture supports long-term goals.
Uncertainty about market fit and positioning
Entering a market without a clear positioning or validation plan increases failure risk. We support market research, competitor analysis, and early validation so you invest in ideas that resonate with real users.
Ineffective or absent go-to-market strategy
Building a product is only half the battle. We help design launch plans, channel strategy, and success metrics so your GTM is repeatable and measurable.
Detailed Features and Capabilities
Product discovery and research
Structured workshops and research to uncover user needs, pain points, and opportunities. We use jobs-to-be-done, user interviews, and data analysis to inform what to build next.
MVP planning and scope definition
We define a minimal viable product that validates your riskiest assumptions without overbuilding. Clear scope, timelines, and success criteria so you can ship fast and learn.
Business and revenue model consultation
Review and refinement of monetization, pricing, and unit economics. We help you align product decisions with sustainable business outcomes.
UI/UX strategy and user journey mapping
High-level information architecture and journey maps so design and development have a shared understanding of user flows and key touchpoints.
Step-by-Step Process
- 1
Discovery and alignment
We start with stakeholder interviews and a review of your current state—vision, metrics, and constraints. We align on goals and success criteria for the engagement.
- 2
Research and validation
User and market research to validate assumptions. We synthesize findings into opportunity areas and recommend where to focus first.
- 3
Strategy and roadmap
We produce a strategy document and phased roadmap: what to build, in what order, and how to measure success. This becomes the single source of truth for product and engineering.
- 4
Handoff and execution support
We hand off deliverables and can stay involved for implementation support, prioritization reviews, or follow-up strategy sessions as you execute.
Tools, Technologies, and Methodologies Used
Research & collaboration
- User interview frameworks (JTBD, outcome-driven)
- Miro / FigJam for workshops
- Competitive and market analysis templates
- Stakeholder alignment workshops
Strategy & roadmap
- OKR and KPI definition
- Roadmap prioritization (RICE, value vs. effort)
- Go-to-market playbooks
- Product requirement documentation standards
Benefits for Businesses
- ✓Reduced risk through validation before large build investments
- ✓Faster alignment across leadership, product, and engineering
- ✓Clear priorities that reduce scope creep and rework
- ✓Data-informed decisions instead of opinion-driven debates
- ✓Repeatable playbooks for future product and GTM initiatives
Use Cases and Industry Applications
Startups and early-stage companies
Founders use our strategy and consulting to go from idea to a validated MVP scope, with a clear roadmap and GTM plan before committing to full build.
Enterprises and product teams
Product leaders engage us to realign roadmaps, introduce discovery practices, or prepare for a major launch or pivot with a structured strategy.
Investors and accelerators
Portfolio companies receive strategy support to sharpen positioning, refine MVPs, and improve pitch and execution clarity.
Case Study
B2B SaaS startup: From idea to validated MVP scope in 6 weeks
Challenge
A founding team had a strong hypothesis in the HR tech space but no clear scope or go-to-market plan. They risked building the wrong product or overbuilding before validation.
Solution
We ran a 6-week strategy engagement: stakeholder alignment, user interviews with 15 HR managers, competitor analysis, and MVP scoping. We delivered a prioritized roadmap, a 3-month MVP definition, and a launch plan with success metrics.
Outcome
The client raised a seed round with a clear narrative and timeline, then built the MVP in 4 months with minimal scope creep. They hit their first 50 paying customers within 3 months of launch.
Pricing Models (General Ranges or Plans)
Strategy sprint (2–3 weeks)
Contact for quote
Focused engagement for a single deliverable (e.g., MVP scope, GTM plan). Ideal for teams that need a quick, high-impact alignment.
Full strategy engagement (4–8 weeks)
Contact for quote
End-to-end discovery, strategy, and roadmap. Includes research, workshops, and handoff. Best for pre-product or pre-scale decisions.
Retainer (ongoing)
Contact for quote
Ongoing advisory: roadmap reviews, prioritization support, and strategy check-ins. Suited for teams that want continuous alignment.
Frequently Asked Questions
Why Choose Us
- ✓Practitioners who have shipped products and led strategy at startups and scale-ups
- ✓Evidence-based approach: we tie recommendations to research and data, not opinion
- ✓Seamless handoff to design and development when you’re ready to build
- ✓Flexible engagement models: sprints, full engagements, or retainers
- ✓Focus on clarity and execution—we deliver actionable outputs, not shelf-ware
Ready to align your strategy?
Tell us your goals and we’ll propose a tailored strategy engagement. No obligation.
